Before you begin a book, write your own praise quotes for it.
‘This book is a testament to grief, a gentle and intimate portrait of lost love.’ – Nobody In Particular
‘It hooks you on page one, and the light-hearted, rollicking fun doesn’t stop until the last sentence!’ – A Random Magazine
‘So you’ve got your cup of tea and a warm seat by a rainy window. Now all you need is (title of your book).’ – Five Star Review
It may seem like tooting your own horn, but in reality it will give you a good sense of where you want your book to go, what you hope the end aesthetic result will be. Print out those reviews and tack them onto your wall.